Eventbrite

"Eventbrite brings the world together through live experiences."

I use Eventbrite all the time, for purchasing tickets, as a consumer. The other day I had the chance to use it from a business perspective and check out some of the great features available.

Great Features

• Insightful Analytics
• Real-time updates
• Tracks number of tickets used vs bought
• Charts purchases throughout the day on a bar chart

• User Interface
• Simple:
• Dashboard (analytics)
• Sell (to purchase tickets)
• Check-In (for already purchased tickets)
• 2 options for checking in:
• Search by name
• Scan QR Code 

Features That Need Improvements

• Real-time search functionality: Names found on one device were unavailable on another device.
• Registration fields: I didn't notice an "other" field or some sort of text field. This would have been nice to have since there were options to get in free that were not listed and it would have been quicker as well as a better way of tracking people that way (we ended up improvising and using notepad).
• Error messages: More descriptive error messages would have helped (for example I tried to use the email field to note down that people were using a specific discount but I kept getting a non-descriptive error that said "Contact Eventbrite customer support". This wasn't helpful to determine why there was an error and I basically tested it out to see what could have created the error (including shutting down the device, trying it on another device and eventually putting in an actual email in the email field).

A Few Potential Solutions

• The search functionality needs to be further tested to determine why one device can pull up a name and another cannot pull up the same name (assuming everything should have been synced to the cloud).
• Provide a few custom fields that the business can add to their forms in real-time.
• In order to create accurate error messages use cases should be used and the correct error required should be coded instead of a generic one (this will save time for the user and customer support).

Additional Features

• Keep track of events that are not on Eventbrite (most people probably utilize a calendar but this option would be nice to have)
• Ratings on events that have occurred in the past by the same organizers or type of event. This would help in promoting the event or ranking which event to go to if there are multiple events.
• Popup window asking for location for web browsing (sometimes the location is incorrect due to VPN). 

Eventbrite is a fantastic app and I look forward to using new & upcoming features.